Paid Media Creative
Meta Ad Content
Bay Street Lending
Multiple creative concepts, messaging angles, and visual approaches developed for paid social campaigns.
A comprehensive look at the creative, campaigns, communications, automation, and marketing infrastructure developed by Melleka Marketing.
A snapshot of the scope and scale of marketing work completed.
Click any section to jump directly to the work.
65+ ad creatives across Bay Street Lending and Bay Street Capital, including animated content and 4 rounds of creative refinement.
14 email campaigns including newsletters, Trustpilot review requests, and promotional campaigns.
Automated email and SMS sequences connected to Facebook lead capture workflows.
6 SMS messages developed for lead engagement and customer communication.
UGC video content, Facebook page creation, and approximately 185 social media content pieces.
Toll-free number verification, dedicated email domain, and domain warm-up management.
Multiple creative concepts, messaging angles, and visual approaches developed for paid social campaigns.
Separate creative developed specifically for Bay Street Capital campaigns.
The most recent Meta ad content went through an iterative creative development process with 4 rounds of feedback, refinement, and evolution.
The first round of creative explored multiple visual directions, messaging angles, and layout approaches.
Based on feedback from Round 1, creative was refined to better align with campaign objectives and brand positioning.
Continued refinement focused on copy precision, visual consistency, and performance optimization.
The final round of creative, approved and delivered for campaign deployment on September 17.
Multiple concepts, messaging angles, visual approaches, and iterative refinements across Bay Street Lending and Bay Street Capital.
Dynamic, animated ad creatives developed to increase engagement and stop-scroll performance in social feeds.
Newsletters, review campaigns, lead nurture sequences, and promotional email content developed for Bay Street Lending.
Audience: 21,100 contacts
Encouraging existing contacts and customers to leave a Trustpilot review, building social proof and credibility for Bay Street Lending.
Audience: 9,094 contacts
Additional creative developed for Bay Street Lending email communications.
An automated follow-up system that captures Facebook leads and nurtures them through a coordinated email and SMS sequence.
The first touchpoint in the automated nurture sequence, designed to engage new leads with a warm, professional introduction.
The second email in the sequence, reinforcing value and guiding leads toward the next step in their lending journey.
The complete automation flow connecting Facebook lead generation to the CRM and automated nurture sequences.
Targeted SMS communications developed for lead engagement and customer outreach.
User-generated style video content developed for Bay Street Lending campaigns.
Melleka Marketing created the Bay Street Lending Facebook page from scratch, including full page setup, profile configuration, and custom banner design.
An ongoing content production effort spanning multiple formats and platforms.
A selection of the ongoing social media content created for Bay Street Lending.
Reels, carousels, stories, and still images, produced consistently to maintain a strong, active social media presence for Bay Street Lending.
The work extended beyond creative production into the underlying marketing systems and infrastructure that make campaigns possible.
The toll-free number was successfully submitted, verified, and brought into compliance for messaging.
A dedicated email domain was purchased, configured, and is being carefully warmed up to build sender reputation and maximize deliverability.
These are not isolated deliverables. They form a broader marketing ecosystem designed to support Bay Street Lending across multiple stages of the customer journey.
From paid media and ongoing social content to email, SMS, lead nurture, video, and marketing infrastructure, Melleka Marketing has developed a connected marketing ecosystem designed to support Bay Street Lending across multiple stages of the customer journey.
Bay Street Lending
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